Ting tang

Custom coffee brand for culture and community.

Using a custom typeface, full logo system, color palette, and supporting brand applications, the identity was designed to work across packaging, signage, digital media, and event-focused environments. Every element supports a coffee experience that can move naturally between everyday service and hosted community moments.

Formerly Medical Terpenes, the company faced an identity crisis. Their scientific name failed to resonate in a category that had shifted toward emotion, lifestyle, and culture. Virtues Media was brought in to rename, reposition, and rebrand them to regain market leadership.